This workshop explores the art and the science behind fundraising appeals. In this fast-paced session, you'll learn what works and why. You'll also learn what you need to consider (and do) before writing your next letter.

You know you need to write great fundraising letters. But how, exactly, do you do that?

Fundraising is an art and a science, and your appeal letter needs to reflect both. You need to understand what motivates donors, how to get them to give – and get them to give more.

This program will help you understand what donors want – and why.

Participants will leave with conversation starters and actionable ideas to take back to other staff and board members.

Target Audience: 

Nonprofit Staff, Board Members, and Volunteers

Experience Level: 

Any

Format:

Virtual, (in-person workshops available upon request)

Duration:

3 hours 

Participant Outcomes:

You can expect to learn strategies for mastering the following:

• 20 things you thought you knew about fundraising (that are wrong)

• A 4-part formula to make sure you're writing the right message for the right audience

• 5 "right" ways to think about fundraising appeals

• More than a dozen real-life (and really easy) ways to improve every fundraising letter you write

• Easy and effective ways to increase your donors' gift amounts

• The incredibly lucrative reason why you need to send one very special appeal each year (plus, who it needs to go to and what it needs to say)

• To reinforce the lessons learned, participants will review "before" and "after" letters and appeal packages.